Your Privacy Matters at u7bd

01 Information We Collect

u7bd collects personal data from you through several channels: directly when you register an account or interact with the platform, automatically through your use of the website, and from third-party sources such as payment processors and identity verification providers. The categories of personal data we collect are as follows.

Registration & Account Data

When you create a u7bd account, you provide us with core identity and contact information. This includes your full legal name, date of birth, email address, mobile phone number, and residential address. You also create login credentials (username and password) at this stage. This information is essential to establish your account, verify your eligibility to gamble, and communicate with you about your account activity.

Identity Verification (KYC) Data

As part of our Know Your Customer (KYC) obligations, we may collect copies of government-issued identity documents such as your National Identity Card (NID) or passport, proof of address documents, and — where enhanced verification is required — a photograph or short video of you holding your identity document. This data is used solely for the purpose of verifying your identity and age and is handled with the highest level of data security.

Financial & Transaction Data

u7bd collects information about the financial transactions you conduct on the platform. This includes deposit amounts, withdrawal amounts, the payment methods used (bKash, Nagad, Rocket, Upay, bank card details, bank account references), and transaction timestamps. We do not store full payment card numbers or mobile banking PINs. Payment method data is tokenised by our payment processing partners and handled in accordance with their respective security standards.

Betting & Gaming Activity Data

We record detailed information about your activity on the u7bd platform, including the sports markets and casino games you access, bet amounts and outcomes, session durations, and game histories. This data is used for account management, responsible gaming monitoring, dispute resolution, and fraud detection.

Technical & Device Data

When you visit u7bd.app, our systems automatically collect certain technical data, including your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), and the pages you visit on the platform. This data helps us maintain platform security, diagnose technical issues, and understand how users interact with our service.

Communications Data

If you contact u7bd customer support by email or live chat, we retain records of that correspondence. This includes the content of your messages, timestamps, and the resolution of any issues raised. These records are maintained to ensure quality of service and to assist in resolving any future disputes or queries related to the same matter.

02 How We Use Your Data

u7bd uses the personal data we collect for clearly defined purposes. We do not process your data in ways that are incompatible with the original purpose for which it was collected. The primary purposes for which we use your personal data are set out below.

• Account management: Creating and maintaining your u7bd account, processing your login, and managing your account preferences and settings.
• Identity and age verification: Confirming that you are who you say you are and that you meet the minimum age requirement of 18 years to gamble on the platform.
• Payment processing: Executing your deposits and withdrawal requests via bKash, Nagad, Rocket, Upay, bank cards, and other supported BDT payment channels.
• Fraud detection and platform security: Monitoring account activity for unusual patterns that may indicate fraud, money laundering, bonus abuse, or unauthorised access attempts.
• Responsible gaming compliance: Monitoring your gaming activity to identify potential signs of problem gambling, applying deposit limits and self-exclusion restrictions where requested, and providing mandatory cooling-off periods where required.
• Customer support: Responding to your enquiries, resolving disputes, and improving the quality of our support service based on interaction history.
• Service improvement: Analysing aggregated and anonymised usage data to improve platform features, betting markets, and the overall user experience.
• Marketing communications: Sending you promotional offers, bonus notifications, and platform updates — but only where you have given your explicit consent to receive such communications. You may withdraw consent at any time.
• Legal compliance: Meeting our obligations under applicable laws and regulations, including responding to lawful requests from competent authorities.

03 Data Sharing & Third Parties

u7bd does not sell your personal data to any third party. We share your data only with carefully selected service providers and partners who assist us in operating the platform, and only to the extent necessary to fulfil the specific service they provide. All third-party providers with whom we share data are contractually required to handle it in accordance with applicable data protection standards and may not use it for their own independent purposes.

Categories of Third Parties

• Payment processors: bKash, Nagad, Rocket, Upay, and partner banks receive the financial data necessary to process your transactions. These providers operate under their own privacy and security frameworks.
• Identity verification providers: Third-party KYC and age verification services receive copies of identity documents you submit for the purpose of verifying your eligibility. These providers are bound by strict data confidentiality obligations.
• Game studios and content providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session and game-play data necessary to deliver their games and resolve game-level disputes. They do not receive your full personal profile.
• Technology and infrastructure providers: Cloud hosting, content delivery, and cybersecurity vendors who support the technical operation of the u7bd platform may process limited technical data (e.g., IP addresses, access logs) in the course of providing their services.
• Legal and regulatory authorities: Where required by law or by a binding order from a competent authority in Bangladesh or another relevant jurisdiction, u7bd may disclose personal data to law enforcement agencies, financial intelligence units, or courts. We will notify you of such disclosure where legally permitted to do so.

International Data Transfers

Some of u7bd's technology and service providers may be located outside Bangladesh. Where personal data is transferred to a third country, u7bd takes reasonable steps to ensure that an appropriate level of data protection is maintained, including through contractual data protection clauses with the receiving party.

04 Cookies & Tracking Technologies

u7bd uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your login session, and understand how users interact with the site. A cookie is a small text file placed on your device by your browser when you visit a website. Cookies do not contain executable code and cannot access other files on your device.

Types of Cookies We Use

• Strictly necessary cookies: These are essential for the platform to function. They enable core functionality such as maintaining your login session, remembering items in your bet slip, and applying your account preferences. These cookies cannot be disabled without impacting the usability of the platform.
• Performance and analytics cookies: These cookies collect anonymised data about how visitors use u7bd.app — which pages are visited most frequently, how long users spend on each page, and where errors occur. This data is used to improve platform performance and user experience. No personally identifiable information is collected through these cookies.
• Functionality cookies: These cookies remember choices you have made — such as your preferred language, display settings, or the sports categories you have favourited — so that we can provide a more personalised experience on your next visit.
• Security cookies: Used to detect and prevent fraudulent activity, support authentication processes, and protect the platform from malicious activity such as cross-site request forgery (CSRF) attacks.

Managing Cookies

You can manage or disable cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will affect your ability to use core platform features, including logging into your account. Disabling analytics or functionality cookies will not prevent you from using the platform but may result in a less personalised experience. Instructions for managing cookies are available in your browser's help section.

05 Data Security Measures

Protecting your personal data is a top priority at u7bd. We implement a layered security approach combining technical, organisational, and procedural controls to safeguard your information against unauthorised access, loss, alteration, or disclosure.

Technical Safeguards

• All data transmitted between your browser and the u7bd platform is protected using TLS 1.2 or higher encryption (HTTPS). Outdated protocol versions are disabled.
• Passwords are stored using strong one-way cryptographic hashing algorithms. u7bd staff cannot view your plain-text password.
• Payment data is tokenised — your bKash, Nagad, or card details are replaced with a non-sensitive token during processing and are never stored in full on u7bd servers.
• Database access is restricted by role-based access controls and is monitored for anomalous query activity in real time.
• Regular penetration testing and vulnerability assessments are conducted on the platform's infrastructure by qualified security professionals.

Organisational Safeguards

• Access to personal data within u7bd is granted only to staff members who require it to perform their role, and is revoked immediately upon change of role or departure.
• All staff who handle personal data undergo data protection training at the time of onboarding and at regular intervals thereafter.
• u7bd maintains an incident response plan to ensure that any data security breach is identified, contained, and reported in a timely manner.

06 Data Retention Policy

u7bd retains your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following general retention periods apply:

• Account data: Retained for the duration of your active account and for a period of five years following account closure. This period supports our obligations in relation to anti-money laundering, fraud investigation, and dispute resolution.
• KYC and identity documents: Retained for five years from the date of verification or from the date of account closure, whichever is later, in line with financial record-keeping obligations.
• Transaction and financial records: Retained for a minimum of five years to support audit, regulatory compliance, and fraud investigation requirements.
• Betting and gaming history: Retained for a minimum of three years following each transaction for the purpose of dispute resolution and responsible gaming monitoring.
• Customer support communications: Retained for three years from the date of the interaction.
• Technical logs and IP address records: Retained for 12 months for platform security and fraud detection purposes.
• Marketing consent records: Retained for as long as you hold an account, and for three years following account closure or withdrawal of consent, whichever occurs last.

At the end of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual. Data that has been fully anonymised (i.e., where re-identification is not possible) may be retained indefinitely for statistical and analytical purposes.

07 Your Privacy Rights

As a u7bd account holder, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Rights Request". We will respond to all requests within 30 days.

• Right of access: You have the right to request a copy of the personal data u7bd holds about you, along with information about how it is being processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations. Note that data we are required to retain by law (e.g., financial transaction records) cannot be deleted upon request before the applicable retention period has elapsed.
• Right to restrict processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while a dispute about its accuracy is being resolved.
• Right to data portability: You may request a structured, machine-readable copy of the personal data you have provided to u7bd, where technically feasible.
• Right to object: You have the right to object to the processing of your personal data for direct marketing purposes. You also have the right to object to processing based on legitimate interests grounds, though u7bd may continue processing where there are compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where u7bd processes your data based on your consent (e.g., for marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

u7bd will not charge a fee for exercising any of the above rights, except in cases of manifestly unfounded or excessive requests, where we reserve the right to charge a reasonable administrative fee or to refuse the request.

08 Contact & Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way u7bd handles your personal data, please contact our privacy team using the details below. All privacy communications must be submitted in writing via email.

Privacy enquiries email: [email protected]
Subject line to use: Privacy Policy Enquiry
Response time: We aim to acknowledge all privacy enquiries within 48 hours and to provide a full response within 30 calendar days.

If you are contacting us to exercise a data subject right (as described in Section 7), please include your registered u7bd username and email address in your request so we can locate your account promptly. We may need to verify your identity before processing certain requests in order to protect against unauthorised access to your personal data.

Changes to This Privacy Policy

u7bd reserves the right to update this Privacy Policy at any time. The date of the most recent revision is displayed at the top of this document. Where a material change is made to the way we handle your personal data, we will provide notice via a platform notification or by email to your registered address prior to the change taking effect. We encourage you to review this page periodically to stay informed about how u7bd protects your privacy.

Children's Privacy

The u7bd platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from any person under the age of 18. If u7bd becomes aware that a minor has provided personal data and created an account, the account will be closed immediately and all associated personal data will be deleted as promptly as possible. If you believe a minor has registered on the platform, please contact us at [email protected] immediately.